The Fake Deal Index · week of Jul 13
19%
of this week’s “deals” weren’t real.
We scanned 1,650 advertised Amazon deals for week of Jul 13. 307 weren’t meaningfully below their usual price.
Week over week
Fakest categories this week
Toys & Games29% fake
Pet Supplies25% fake
Office24% fake
Computers21% fake
Beauty19% fake
Electronics18% fake
Video Games17% fake
Home & Kitchen14% fake
Health14% fake
Tools13% fake
Sports & Outdoors12% fake
Busted this week
- Zebra Pen CLiCKART Retractable Felt Tip Pen, Assorted Ink Color… — $15 is basically its everyday $13
- Docking Station, USB C Hub, TOP with 4K HDMI, 100w PD, USB 3.0 — $69 is basically its everyday $62
- Fringe Studio Café Ceramic Mug with Velvet Ribbon Gift Tag "NOI… — $13 is basically its everyday $11
- adidas Men's Vancouver Whitecaps Local Stoic Short Sleeve Pre-g… — $23 is basically its everyday $21
- DUOSI Link Cable for Oculus Quest 2, 16FT USB 3.2 Gen 1 to Type… — $13 is basically its everyday $11
How this is measured
- Sample: 1,650 advertised Amazon deals this week, stratified across 11 categories (scanned per-category, then pooled).
- “Busted” = today’s price sits within 0.88–1.12× the item’s usual (90-day) price — i.e. not meaningfully below it, a “discount” off an inflated or invented “was”.
- Source: real Keepa price history — the figure can’t be bought.
← All weekly reports · Full methodology · Press & embed
Scanned from real Keepa price history — a “deal” is busted when today’s price isn’t meaningfully below its 90-day usual price. Check any product →